Brevity Is The Soul of Wit …

I recently watched this video about keeping power point presentations brief. It is not only entertaining, but it also offers some very useful information. Fortunately I have not had to give many power point presentations. I’d rather give a presentation using a puppet show or, perhaps, interpretive dance. I suspect this is why I have not been asked to give many presentations.

Something I have been doing recently is writing 30 second radio spots. 30 seconds is not a lot of time to create characters your audience can connect to, have those characters say funny things, include all the market speak and legal, and also tell the audience what you want them to do. It’s a challenge, but a fun one. You have to choose your words very carefully. Which makes you really concentrate on exactly what it is you’re trying to say.

Perhaps I can best sum it up in this haiku, which follows the traditional English 5 syllable-7 syllable-5 syllable format:

Thirty second spot
Be brief and also funny
Sell lots of product